Dental practice · New York
An AI front desk
A phone agent that books, reschedules and screens after-hours emergencies, plus a dashboard where the owner sees every call.
VoiceSchedulingDashboard
Frilo Labs · Bespoke AI engineering
AI you can't buyoff the shelf.
Frilo Labs is the custom lab behind Frilo. Forward-deployed engineers embed with your team, build agents, data copilots and automations on the systems you already run, and stay to operate them.
- Engineers, not account managers
- Built on your stack
- We stay after launch
Phone linesconnected
Your datasynced
Calendarconnected
CRMconnected
Store / ERPsynced
Team alertson
Your custom agentBuilt by Frilo Labs
What we build
Custom systems, from proven parts.
Every Labs build starts from the Frilo platform that already runs voice, text, chat and dashboards in production. You get something made for you, without paying to reinvent the basics.
Voice and phone agents
Agents that answer, qualify, book and escalate on your numbers, with your rules and your voice.
Assistants for chat and SMS
Assistants for customers, students or staff that answer from your own knowledge and hand off when needed.
Copilots over your data
Ask a question in plain English and get the chart, the answer and the next step from your own systems.
Workflow automation
CRM, calendars, stores, inboxes and spreadsheets wired together, so work moves without copy and paste.
Executive dashboards
The few numbers that run your business, in one place, with an alert when one of them moves.
Guardrails and testing
Real-case testing before launch, monitoring after, and human approval on anything sensitive.
Selected work
Three businesses. Three very different builds.
The same lab, the same platform, shaped around how each one actually works.
Career-training campus
A Student OS
A branded chat and voice assistant for students and staff: courses, directory and how-tos, with strict safety rules for a campus that includes minors.
ChatVoiceKnowledge base
E-commerce brand · DTC + Amazon
A Commerce OS
Store and marketplace data in one place, an AI analyst that answers with charts, and stock forecasts that say what to send to the warehouse.
DataCopilotForecasting
Clients anonymized. Card visuals are illustrative.
Your data
Your data, how you need to see it.
Stop logging into six tools to answer one question. We bring it together and tell you what changed.
Every channel and system, one place
Sales, marketing, calls, chats, inventory and finance, side by side.
Ask in plain English
“What did we spend on ads last month?” Get the answer and the numbers behind it.
Charts that make sense
Trends, comparisons and breakdowns, built around how you run the business.
Alerts before it’s a problem
A spike in refunds, a drop in bookings, a record day. You hear about it first.
Ask your data
Which channel brought in the most revenue last month?
Online store led with $48.2k, up 9% on the month before. Phone orders were the fastest-growing channel.
Alert: refunds are running 2× normal today. Top reason: wrong size.
Illustration · sample data
How it works
One engineer, embedded with your team.
A forward-deployed engineer works inside your business, not behind a ticket queue. Same person from the first meeting to the hundredth improvement.
01
Embed
Your engineer spends time with your team, on site or remote, and sees how the work really gets done.
02
Map
We map the calls, data, handoffs and decisions, then pick the workflow worth automating first.
03
Build
We ship a working version on your systems, test it on real cases and tighten it with your team.
04
Run
We operate it, measure it and keep improving it. New ideas go to the same engineer.
| Compare | Off-the-shelf software | Typical agency | Frilo Labs |
|---|---|---|---|
| Fits how you work | You adapt to it | Yes | Yes, mapped with your team |
| Starting point | A finished product | A blank page | A platform already in production |
| Who builds it | Nobody you'll meet | A rotating team | One embedded engineer |
| Your systems | Its integrations list | Depends on the project | Connected to what you run today |
| After launch | Support tickets | A new statement of work | The same engineer keeps improving it |
Engagements
Start small. Scale what works.
Every engagement is scoped to a business outcome and priced up front, before any build starts.
Sprint
Discovery sprint
A short, fixed-scope engagement that proves the idea on your own data.
- Workflow and data mapped
- A working prototype
- A plan with costs and impact
Build
Production build
The full system, connected to your stack and launched with your team.
- Agents, integrations and dashboards
- Testing on real cases
- Security review and launch
Embedded
Embedded engineer
Your forward-deployed engineer on an ongoing basis, running and extending what we built.
- Monitoring and tuning
- New workflows each month
- One point of contact
Everyone now has access to superintelligence. What sets you apart is knowing where, how and why to use it.
Michael NusinkisFounder & CEO, FriloStart a project
Tell us what you want to build.
A short note is enough. An engineer, not a salesperson, reads every request.
- 1We reply within one business day.
- 2A 30-minute call with an engineer about your workflow.
- 3A written proposal with scope, timeline and price.